History has been made with Singapore sports and entertainment company, Orientivity, signing a partnership agreement with one of Germany’s top football clubs, Borussia Dortmund (BVB). This marks the first time BVB have partnered with a local company since they opened a regional office here in 2014. The aim of the agreement is to develop football in Asia especially in Singapore. Under this collaboration, BVB will work with Orientivity to provide comprehensive support at different technical levels in their BVB football clinics, winter/summer camp activities in designated Asian countries and in Dortmund itself. An annual international youth football tournament and football development conference are also among the planned activities in Orientivity’s masterplan.
Managing Director of Orientivity Pte Ltd, Mr. Zheng Le highlighted the importance of this collaboration. “This is an important milestone for Orientivity, a Singapore company to work with one of the best football clubs in the world to promote football in Singapore. With Borussia Dortmund’s reputation and expertise, Singapore football can greatly benefit from this partnership which will provide exposures for Singaporeans, especially youngsters to participate in football activities here and overseas. I believe our future plans will help to raise the profile of Singapore to position the country in the spotlight of global football stage.”
Borussia Dortmund’s Director of Marketing and Sales, Mr Carsten Cramer is thrilled with the partnership and further echoed, “Having our office in Singapore clearly sent a message out to the global football industry that Singapore is indeed a fantastic location and an ideal platform to promote and raise the BVB brand into the other Asian markets. A partner like Orientivity creates that diversity which would enable a club like us to tap into their resources and local knowledge regionally.”
To kick things off, Orientivity is delighted to have two Dortmund coaches from Germany to provide a complimentary training session to a group of Singaporean kids from St. Patrick’s School on 11th of November. From next year onwards, there will be more youth football activities to be organized by the two parties on both professional and amateur levels. These activities will give Singapore’s youth players the invaluable exposure of being trained by one of the most renowned youth football training systems. Our young players will also be able to experience authentic European football culture during summer/winter camp trips to Dortmund.
Orientivity is a Singapore based entertainment company established in 2013 by entrepreneurs from Asia region recently signed a cooperation with Borussia Dortmund as their regional partner in Singapore, Malaysia and China, making them the first Singaporean company to work with a top German Bundesliga team. Orientivity is committed to seek opportunities in global markets with the objective to link east and west businesses and be the catalyst in the development and promotion of football in Asia.
Starting with the successful launch of the Chinese Super League (CSL) in Singapore and Malaysia with their local partners, Orientivity wants to take further steps to increase its footprint and bring football in Asia into the next level. With its experience and connections in sports and entertainment sectors in Asia, Orientivity is confident to develop sports projects in creative ways and discover more cross-promoting opportunities in the sports and entertainment industry.
Besides its involvements in sports, Orientivity finances and produces movies in Singapore, Malaysia and Hong Kong. Orientivity is involved in the music sector as well. In this December, for instance, the entertainment company is co-hosting a music concert in Tokyo, featuring artists from Japan and China.
About Borussia Dortmund
Borussia Dortmund is Germany’s most intense footballing experience. Along with the club colours of black and yellow, the steadfast support and love of its fans is an expression of this intensity. Over 80,400 fans attended every home game in the 2014/2015 season – the best figures for a football club in Europe and even around the globe. And BVB set a new European record after selling over 50,000 season tickets. BVB is one of the biggest and most successful football clubs in Germany.
Since 1956, the team won eight German championships and three German Cups. BVB became the first German club to win a European trophy (the UEFA Cup Winners’ Cup in 1966) and the UEFA Champions League (in 1997). The club’s stadium, the Signal Iduna Park, was voted the best football stadium in the world by the London Times newspaper in 2009.
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